Numerous factors contribute to the success of launching a business, and nowadays digitalization plays an increasingly vital role. Our client, Bernadett Micskei, an architect, engineer, and entrepreneur specializing in pre-purchase technical property inspections is a prime example. Bernadett shared with us how using digital tools contributes to a successful business launch and client satisfaction.
Bernadett's business, Ingatlanmérnök (Property Engineer), has been operating for six months, offering a unique service in the market as a woman-led enterprise. The idea to start the business came when more and more of her acquaintances began asking for Bernadett's help prior to purchasing property.
"Several acquaintances asked me to inspect the house they wanted to buy to see if there were any issues with it. That was when I realized that people outside my circle of friends probably needed this, too."
Digital appointment booking right from day zero
Digitalization was an integral part of Bernadett's business strategy right from the start. Her website, available in multiple languages, alongside her social media channels, all serve to reach prospective clients as broadly as possible, supporting the launch of her business. But what truly stands out is her use of the Minup booking system.
"I've been using a digital booking system since before day one. My clients are thrilled that they can book appointments online with me. There's no need to exchange six rounds of emails, and they don't even have to pick up the phone."
With the help of the Minup system, Bernadett’s clients can book appointments quickly and easily, which significantly reduces the administrative burden and boosts customer satisfaction, further supporting the business launch. She also lists her prices on her page, which, in her experience, clients genuinely appreciate.
"The whole thing is incredibly simple and transparent; the business communication is clear, with no hidden catches or surprises, and people absolutely love that."
Digital strategies for a modern and efficient business
Bernadett does not rely on digital tools solely for scheduling appointments. Online consultations, emails, and electronic invoicing all contribute to keeping her business modern and efficient.
"Naturally, email is digital, and the report I write is also delivered electronically. I also offer online consultation options, and invoicing is digital too."
Acquiring the first clients and the challenges of starting a business
When launching a new business, acquiring the first clients is always a challenge. Starting her venture wasn't entirely smooth sailing for Bernadett, either. One of her biggest challenges was that her service lacked a widely recognized name. She coined the term "property engineer" (ingatlanmérnök) for it, but the concept didn't exist in the public consciousness. However, Bernadett's perseverance and a well-planned digital presence paid off.
"I advertised on ingatlan.com, and without that, it wouldn't have worked. But now, my clients come almost exclusively via Google, which is fantastic."
Inspiration and key takeaways for a successful business launch
Bernadett’s example perfectly illustrates the extent to which digitalization and innovative solutions can facilitate launching a business and driving its success. Tools like the Minup booking system not only streamline daily operations but also contribute to high levels of client satisfaction.
Bernadett's story can serve as inspiration for anyone who sees the future in digitalization and wants to make their business more efficient and client-friendly using modern tools.
Did you like the article? Want to read more?
sign up to receive an email when we write a similar article!